Like print and television, there has been a lot of talk about 1800 numbers becoming obsolete in the near future. The rise of mobile telephony continues, with some calling it the end of traditional communication.

But before anything else, it’s important to separate the facts from rumors regarding this topic. To gain an objective view, let’s take a closer look at the role of 1800 numbers for businesses in the coming year.

Talk over text

According to recent studies, only 29% of the Australian population are exclusively reliant on mobile phones, and only 12% rely on mobile phones for both communication and internet. About 71% still value fixed line communication. So what does this say about today’s market?

Talking over the phone is still the main mode of connection for majority of Australians. There has been growth in the number of mobile and internet users around the country. But, it is still far from being the single most popular way to communicate.

Big branding

Creating your market and finding your identity are some of the toughest challenges for entrepreneurs. 1800 numbers for businesses remain to be the best way to create branded interactions between you and your market. Vanity 1800 numbers or phone words that spell out business names or services will also remain to be an effective form of marketing. These highly memorable numbers encourage repeat business and word of mouth referrals.

Business-Customer interaction

People usually send emails or texts while in the information gathering stage of the sales process. But there is no denying that when a customer picks up the phone, they mean business. In fact, studies show that most people still prefer calling over the phone before going through with a sale. Another reason why a client would call is to fix an issue. A free call number lets them call you at no cost. This shows them that their feedback and effort to get in touch is valued. Technology may change, but this kind of human nature remain to be the norm, and will stay the same in the years to come.

Information as currency

Today, knowledge has become as valuable as money in business. To know the right thing at the right time can cause you to make or end up losing profit. In the next year, 1800 numbers will remain to help SMEs compete by giving this kind of info through free call analytics.

Is the 1800 number going away any time soon? The short and simple answer is– NO. As long as value is placed on the human touch and its benefits far outweigh its cost, free call numbers are here to stay. To learn more on this, give us a ring at 1800 900 991 or click Chat Now to speak to us about your 1800 number today.